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Research papers

Like, share & retweet

In 2014, Shell commissioned BAMM to conduct exploratory research to understand the complex interplay between the environment, customers and staff of Shell stations across the globe.BAMM carried out research in 4 key markets, employing a combination...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ed Garey, James Johnstone
Company: BAMM Ltd.
November 18, 2015
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Citation

Garey and Johnstone (2015a, November 18). Like, share & retweet. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/like-share-retweet


Research papers

Best practices with content marketing

Does content marketing work? And if so, why? This session explores the evolving world of content marketing, including branded entertainment, native advertising, and custom newsroom programmes. Over the past three years, AOL has built a large...

Catalogue: Congress 2015: Revelations
Author: Christian Kugel
October 1, 2015
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Citation

Kugel, C. (2015a, October 01). Best practices with content marketing. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/best-practices-with-content-marketing


Videos

Mapping and interpreting socio-cultural change in urban India

As urban India continues to transform at a rapid pace, brands across categories seek to build relevance by positioning themselves on platforms linked to the new meanings and ways of being in a fast-changing society. A semiotic analysis of the...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Satyam Viswanathan
June 15, 2014
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Citation

Viswanathan, S. (2014a, June 15). Mapping and interpreting socio-cultural change in urban India. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/mapping-and-interpreting-socio-cultural-change-in-urban-india


Research papers

Consumer attitudes and behaviours

Humans are a 'neotenous' species, retaining youthful traits well into adulthood. This presentation explores the juvenile elements in adult motivation and behaviour, outlining the implications these have for consumer research and marketing. Consumer...

Catalogue: Consumer Insights 2007
Authors: Julian Kenway, Jonathan Fletcher
Company: Illuminas
May 7, 2007
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Citation

Kenway and Fletcher (2007a, May 07). Consumer attitudes and behaviours. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-and-behaviours


Research papers

How to capitalize from the new e-conomy in Latin America

The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and concerns. It describes the defining...

Catalogue: Latin America 2001
Authors: Rosi Ware, Michelle de Montigny
Company: KANTAR TNS Malaysia
May 1, 2001
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Citation

Ware and de Montigny (2001a, May 01). How to capitalize from the new e-conomy in Latin America. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/how-to-capitalize-from-the-new-e-conomy-in-latin-america


Research papers

The share of psychology in statistical market surveys

The aim of the paper is to encourage a psycho-sociological direction in the elaboration of a survey. The author wants also to encourage the use of motivation surveys.

Catalogue: ESOMAR Conference 1960
Author: Jules Klanfer
September 15, 1960
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Citation

Klanfer, J. (1960a, September 15). The share of psychology in statistical market surveys. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-share-of-psychology-in-statistical-market-surveys